Rutu Lobi branches out from their online shop and offers customers an in-person shopping experience.
New York, NY – August 1, 2021 – Rutu Lobi, CEO, La Chanda Marcelle-Moor gives an unparalleled, curated Suriname experience with her pop-up shop at the 45th Annual Sranan Dey at Roy Wilkins Park in New York City. The New York City-based company is an e-commerce shop dedicated to the promotion of Afro-Surinamese fashion, art, culture, and spirituality. Their products are sourced from Suriname and the Netherlands and include vendors such as Suriman, Tifen’s Designs, Floh-Jo, and Fokko Juweliers.
“Our goal is to create an increased demand for Afro-Surinamese products in the United States. With said increased demand, we will be able to source more of our products from talented creatives residing in Suriname and the Surinamese Diaspora, resulting in more economic opportunities for Surinamese entrepreneurs in the American retail market.”
In the upcoming months, Rutu Lobi is preparing to add additional vendors to their catalog and offer more in-person shopping to their customers. Their product line includes calabashes, Florida Water, Pangis, Floral Sage, and Surinamese Hand-Carvings.
About Rutu Lobi, LLC
Rutu Lobi is an e-commerce shop dedicated to the promotion of Afro-Surinamese fashion, art, culture, and spirituality. Suriname's economy has undergone a series of changes due to the government's COVID-19 restrictions, causing financial hardship for many poor and working-class families. Our goal is to create an increased demand for Afro-Surinamese products in the United States.
With said increased demand, we will be able to source more of our products from talented creatives residing in Suriname and the Surinamese Diaspora, resulting in more economic opportunities for Surinamese entrepreneurs in the American retail market.
While the Trans-Atlantic Slave Trade may have scattered and diminished many Africans, men and women of African descent are gravitating to things that reflect their African heritage. Rutu Lobi's products embody what they seek!!
The history of Africans in Suriname offers an alternative to the more popular narratives regarding slavery. For starters, there are two different groups of Africans in Suriname who arrived as slaves. There are the Maroons, who escaped into the interiors of Suriname and lived as sovereign nations for many decades. Then there are the Creoles, who acquired their freedom when the Dutch abolished slavery on July 1, 1863.
The two groups lived two very different lives and managed to maintain varying levels of African tradition. Ultimately, their paths crossed when the Maroons migrated to the cities of Suriname. Today, Suriname is one of the richest countries in African culture in the western hemisphere. For more information, please visit www.RutuLobi.com.
About The 45th Annual Sranan Dey NYC
Sranan Dei in New York began in August of 1975 as a picnic for family and friends. Today this event draws thousands of Surinamese from all parts of the USA, the Netherlands, and Suriname to participate in the celebration of Suriname’s multicultural unity in the United States.
Over the years, several Surinamese artists have musically contributed to the Sranan Dei. Highlights were hitherto performances of Ghabiang Crew, Sranan Uma Prisiri, Conjunto Trasani, Kankantrie, NAKS Kaseko Loco, Dil E Nadan, Biesnoewatie Khoesal, Khisal Bhola Singh, Remie Abdul and Pinto Sewcharan, Franky Miesidjan, and Patrick Tevreden. New York’s own Fiesta Sound (now Twa Twa Band), whether or not reinforced with guest musicians from Miami and the Netherlands, has been providing the “soundtrack” to the Sranan Dei and thus the summer in New York.
The Sranan Dei offers typical Surinamese food, music, sports, and games and opportunity for meeting old friends and making new ones. For more information visit: https://www.facebook.com/sranandey/